After the King took over South Africa we were tasked to make our way to the Ivory Coast and make it’s name known. We used a 3 phrase approach to really make an enormous splash in the market, one truly worthy of the King of Beers.
Through a teaser, launch and post launch strategy Budweiser was introduced with a grand entrance and launch on the day.
Agency: Draftline Client: Budweiser Executive Creative Director: Nigel Matthews Creative Director: Sukumani Gulube
